Coit Cleaners, a national carpet, upholstery and drapery cleaner had a major budgetary problem….35+ HD spots that needed to go to over 120 stations. This was a budgetary nightmare to the tune of $325,000.00 just for distribution….not to mention the communication necessary to get the right spots, to the right stations via traditional delivery methods.
Spottraffic’s On-Demand HUB technology. With simple drag & drop commands, Coit’s agency instantly makes any or all of the client’s spots available to any station or group of stations, On-Demand. Just like Netflix, Hulu or I-Tunes – the spots a station needs are available in any format they need, anytime day or night – 24/7. And because the agency can manage their own distribution, they streamline their workflow, speed up the process and are able to respond to instantly changing media buys and added stations. And we were able to provide a rate that REALLY satisfied the client. Everybody won.
DAVID ALLEN & ASSOCIATES
One of California’s premiere Social Security law firms, David Allen & Associates has been a staple on television stations for over 40 years. Their creative library of spots spans decades of spots in multitudes of formats – from 1 Inch tape to DVD’s and digital files. They wanted all of their media assets available On-Demand so they could instantly keep up with their fast moving media plans.
Spottraffic digitized the entire David Allen media vault directly from the original multi-format masters and made those assets available via our On-Demand HUB technology. From this digital vault, David Allen’s Marketing Director simply drags and drops the files needed for each station’s schedule into an On-Demand folder, making those files instantly available to the station. No Jobs, no Purchase Orders, no emails and no waiting. An entire library of spots made instantly available – On-Demand.